Personal-computer makers are counting on ultrabooks to challenge the MacBook Air, Apple's best-selling laptop, which is less than an inch thick. Still, Hewlett-Packard isn't trying to compete on price: The new Spectre is $100 more than a MacBook Air with a 13.3-inch screen. Hewlett-Packard is emphasizing the laptop's premium features and design, a bid to reach the "savvy fashionista" market, said Page Murray, a vice president of marketing at the company.

"There's always someone who wants to win the race to the bottom," Murray said. "It usually ends with a splat."

Did HP call Apple's pricing of the MacBook Air 'race to the bottom'?

My how the times have changed.

Apple reports $28.27 Billions in revenue, a rise of 38% over last year's same quarter and 'Anal-ysts' are disappointed.

Some clueless idiots pull numbers out of their collective asses and when Apple doesn't meet those arbitrary numbers, the market punishes it.

Does it feel like clueless betting by those 'Anal-ysts' to anybody else?

History in the making indeed. But only if Siri works as advertised.

But, seeing how Steve Jobs worked for the last fourteen years, I don't believe they would promote something so much if it didn't live up to the hype.

So I believe that indeed, this one is history in the making.

That's more than 11 per second.

Impressive

With Microsoft pursuing Android makers for licensing, and now this, soon everybody will be making more money from Android than Google. Even Apple can now ask for licensing fees from Android makers.

Samsung was not listed as one of the companies that bought this portfolio, so now Apple have more ammo in their fight with them.

For some reason I expected Apple, with their gigantic hoard of cash to be the winner of this auction.

The tickets for this thing sell out like a Stones concert tickets.

[Update: SOLD OUT. It took less than 10 hours!]

Before Apple called it's mobile application store 'App Store', nobody used the term as such.

I'm with Apple on this.

Finally!

Thunderbolt is a breakthrough technology.

Welcome to the future...

Having seen Apple nearly collapse in the late 90s, it's amazing to see it become the biggest and most successful turnaround story ever.

The Onion! Hilarious